Apps, or applications, are software programs designed to perform specific functions on a mobile device, computer or digital platform. Apps aim to make tasks simpler while providing entertainment or increasing productivity – they’re available for smartphones, tablets, computers and many other electronic devices like smart TVs and smartwatches; apps may either be downloaded from an app store or built directly into devices by manufacturers.
Apps were once only offered by larger companies with deep pockets and extensive marketing budgets, but these days even small businesses can develop apps. This has created new opportunities for all kinds of organizations of all sizes to take advantage of having an app.
One of the greatest advantages of having a mobile app is being able to engage customers more directly. Instead of needing to call, email, or visit websites in order to connect with businesses, users now have access to customer support through in-app chat support; meaning they can ask questions, report issues, or share feedback anytime and anywhere with business representatives.
Communication between businesses and their users can also play an integral part in fostering trust; something especially critical given today’s social climate where distancing has become the new normal post-COVID-19.
Mobile applications offer another key benefit for business: increasing brand recognition. Engaging with customers via an in-app chat function keeps businesses at the forefront of customers’ minds, leading to brand loyalty and ultimately higher sales.
Apps can also serve as a powerful way of advertising sales and special offers, engaging customers and driving sales through up-to-the-minute promotions. This strategy can especially prove valuable for retail brands that sell a wide variety of goods or services.
What type of app a business develops will depend on its goals. Apps may serve a general information-gathering function such as calendaring or weather updates; or more complex uses like note taking, task scheduling and productivity tools. Some apps are free while others provide additional premium features.
Native apps are applications specifically tailored for a particular device such as a smartphone or tablet and are known as native apps. These tend to run faster and consume less data than their web-based counterparts. Plus, updates can be deployed directly without going through an app store, although they rely heavily on Internet connectivity; some features may not function correctly when offline.
Hybrid apps are applications designed to run across different mobile platforms and operating systems, such as a desktop computer, smartphone or tablet computer. While hybrid apps may run more quickly than their native counterparts, they may offer less features or take longer to load; also these hybrid apps may prove confusing for those unfamiliar with how mobile platforms and OS work together.
