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  • Digital Marketing

    What Is Digital Marketing?

    Digital Marketing refers to using online channels to market products and services. It encompasses various activities, such as search engine optimization (SEO), social media marketing, email marketing and website design. Digital marketers use data analytics tools such as Google Analytics or Facebook Pixel to track campaign success and identify areas for improvement. Digital marketing is more cost-effective than traditional methods, enabling it to target specific groups of people more directly. For instance, social media campaigns…

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